Management and Fundraising Services We Provide The Mark Randall Company, established in 1980, provides services to help not-for-profit institutions clearly define and achieve their goals. Services are tailored to meet specific needs and support in-house professional staff, or where none exists, provide those essential staff services on a cost-effective basis. These services include Experience has shown most volunteers and staff need help to identify their needs and build a comprehensive three-, five- or 10-year plan. Facilitating a planning session is essential to building a sound case which then can be tested for validity, fine-tuned if necessary, prior to seeking financial support. An integral part of the formula for successful fundraising, a properly conducted study identifies your fundraising and leadership potential. It helps create the best of conditions by involving key people in the process of gathering valid, reliable and vital information upon which to make future program and development plans. The study provides a unique opportunity to communicate with your leaders, donors and potential constituents. The study creates the condition under which serious money can be raised. Our experience and track record speak for themselves. We can assist any not-for-profit agency with increasing its annual gift support by conducting an audit of what is being done and what needs to be done to improve annual gifts programs. Recruiting the best possible campaign leadership and cabinet members, securing leadership gifts at the proper levels, building a campaign cabinet of trained solicitors, continuing the research begun in the feasibility study to evaluate giving levels of all prospects, deciding how and when to launch your campaign and who will serve and work are part of the strategy decisions we make in managing your campaign. Our professional team applies smart strategy to insure your campaign is successful and as cost-effective as possible. “Leadership” cannot be created by not-for-profit institutions. Volunteer leadership must be identified and recruited from your constituency and/or the power structure of the community, and must include those with influence, affluence and credibility. We work with you to recruit the strongest possible volunteer leadership to your institution’s board and key committees. A vital element of our development and management counsel is training. We train you and work with individual staff and volunteers, as well as committees and boards, to train them in the art of asking for money sensitively and successfully, in the art of recruiting leadership to their board and/ or committees and in the art of “boardsmanship.” Powerful and influential boards, willing and able to generate the financial resources required for quality programs and services, don’t just happen. Our skilled professionals use time-tested principles and astute development strategies to help staff/volunteer leaders create effective boards, the most difficult challenge facing not-for-profit agencies. This is our forte, whether it is developing job descriptions, building committee structure or soliciting financial commitments. Our experienced staff provide research to institutions to determine which foundations are likely to respond to your needs and develop effective links to those which are appropriate, based not only on needs or case, but personal relationships—the real key to success. Our experienced executive search specialist can assist not-for-profits identify the most qualified candidates—whether it’s a development officer, executive director or spiritual leader being sought—to lead or assist in managing their institutions. We can help you develop a comprehensive, low-cost direct mail program for donor acquisition and/or upgrading an effective timetable and materials, or we can audit your existing direct mail program and make recommendations to strengthen it. PUBLICATIONS DEVELOPMENT AND PRODUCTION With more than 35 years’ experience in developing/producing quality communications—newsletters, brochures, flyers, posters, manuals, promotion pieces, invitations, programs and other collateral materials, we can augment in-house staff or completely handle publications from inception through printing. PRINT AND ELECTRONIC MEDIA COVERAGE We can develop news releases, feature articles, public service announcements, press kits, spots and advertisements for newspapers, magazines, radio and television; interact with photographers and reporters, and handle press conferences if required. As one of the founding members of the Southern California Planned Giving Roundtable, our senior staff can guide you in implementing a planned giving program, including bequests, life insurance, life income plans and charitable lead trusts. WORKSHOPS, SEMINARS AND BOARD RETREATS We can assist you and your agency staff and/or volunteers in identifying areas of need and addressing those needs through training and facilitating your board meetings, retreats, workshops or seminars. |
